Helping brands sound human

Based in Tokyo, Hong Kong, Dubai, Cape Town and London, I've spent 20 years helping brands, broadcasters and platforms find the right voice.

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Sometimes, it won awards, raised ratings and increased subscribers.

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Often, it simply made people understand what the hell a company was trying to say.

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I've worked on everything from TV channel launches and promos to banking apps and website overhauls. Different industries and media, but always the same challenge.

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Everyone's busy.

 

So I write, edit and produce content that's clear, useful and worth their attention.

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Whether the subject is finance, law, education, culture, sports, travel or science, my process is the same: answer your customers' questions before they have to ask them.

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In this portfolio, you can find a selection of my projects across broadcast, digital, and print to give you a flavour of the range. 

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I also teach copywriting and run brand workshops for organisations that want to communicate more clearly.

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